TOP SPOTS 2002: Public Sector, Utilities and Charities

A traditionally difficult sector, but this year has seen some groundbreaking ads that have struck a balance between being hard-hitting and compelling. 'Cartoon', this year's winning NSPCC ad, combined live action with animation in a disturbing way that unsettled audiences around the globe. The spot for the Depaul Trust is the first powerful interactive ad for this sector, allowing viewers to 'choose' the homeless protagonist's fate.