Top ten ads of the week: Harvester's young chefs sizzle past Argos into top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Harvester: this week's most recalled ad
Harvester: this week's most recalled ad

This week's most recalled ad is from Harvester, with young chefs grilling up some tasty grub for the restaurant chain, while in second place, the latest Argos spot runs through some of the retailer's newest items.

Aldi has the third most recalled ad, putting it one place ahead of KFC's latest for its epic Spicy Nacho Snacker burger.

Brand: Harvester

Agency/TV Buyer: MediaCom Manchester/in-house

Recall: 45%

Brand: Argos

Agency/TV Buyer: CHI&Partners/Mindshare

Recall: 42%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 41%

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 38%

Brand: British Gas

Agency/TV Buyer: CHI & Partners/Carat

Recall: 37%

Brand: Burger King

Agency/TV Buyer: CHI&Partners/Initiative Media

Recall: 33%

Brand: Harveys

Agency/TV Buyer:  Über/Walker Media

Recall: 32%

Brand: Skoda

Agency/TV Buyer: Fallon/MediaCom

Recall: 32%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 30%

Brand: Andrex

Agency/TV Buyer: JWT London/MindShare

Recall: 28%

Adwatch research was conducted from 15 - 19 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published