Top ten ads of the week: Paco Rabanne's raunchy ad breaks into the chart

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Top ten ads of the week: Paco Rabanne's raunchy ad breaks into the chart

Argos has retained its stranglehold on the weekly ad recall chart, again dominated by big-budget pre-Christmas campaigns by grocery retailers such as Aldi, Asda and Sainsbury's.

Microsoft enters the chart at number seven with an ad for its Windows 8 operating system, while fragrance brand Paco Rabanne reached tenth spot with a raunchy ad showing a woman's clothing falling off every time a man clicks his fingers. 

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 59%

Brand: Boots

Agency/TV Buyer: Mother London/OMD

Recall: 50%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 50%

Brand: Littlewoods

Agency/TV Buyer: St Luke's/OMD

Recall: 46%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 44%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 42%

Brand: Microsoft Windows 8

Agency/TV Buyer: Crispin Porter & Bogusky/Universal McCann

Recall: 39%

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 37%

Brand: Sainsbury's

Agency/TV Buyer:  AMV BBDO/Mediacom

Recall: 37%

Brand: Paco Rabanne

Agency/TV Buyer: in-house/MPG Media Contacts

Recall: 31%

Adwatch research was conducted from 12 - 16 December 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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