Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Aldi: top recall
Aldi: top recall

Aldi tops this week's adwatch chart, up from number two last week, with Morrisons in second place.

Which of the following TV commercials do you remember seeing recently?

Latest rank Apr-04 Brand Agency/TV buyer Recall
1 (2) Aldi  McCann Manchester/UM Manchester 57
2 (-) Morrisons  DLKW Lowe/MEC 53
3= (-) Lindt Gold Bunny  Inhouse/MediaCom 51
3= (-) Coors, Light Beer  VCCP/Zenith Optimedia 51
5 (9) Tesco  Wieden & Kennedy/Initiative 34
6 (-) Lloyds TSB  RKCR/Y&R/MEC 33
7 (-) Harveys  Enter/Walker Media 32
8 (-) DFS  Krow/MediaCom 27
9= (5) Asda  Saatchi & Saatchi/Carat 25
9= (-) Weetabix  BBH/Walker Media 25


Adwatch research was conducted from 4 April  - 8 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000)


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