Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

EDF: Highest recall this week
EDF: Highest recall this week

EDF Energy tops this week's chart with 71% recall, followed by Aldi and British Gas in joint second place.

Top ten ads of the week
  Brand Agency/TV Buyer                                                            Recall %
1 EDF Energy                        AMV BBDO/Havas Media 71
2= Aldi McCann Manchester/UM Manchester           59
2= British Gas CHI & Partners/Carat 43
4 Crispello Fallon/PHD 43
5= Ikea Mother London/Vizeum 39
5= St Lukes/OMD 36
7 Isme St Lukes/OMD 35
8= DFS Krow/MediaCom 34
8= Pepsi Max 180LA/OMD 33
10 Morrisons DLKW Lowe/MEC 32

Adwatch research was conducted from 2 May - 7 May 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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