Top ten most read articles on Campaign in 2015

Paul Burke's view on copywriting in adland, a pole-dancing builder and Dave Trott's comments on content were the top three most read pieces on Campaign in 2015.

MoneySupermarket: its pole-dancing builder was the second most read article on Campaign in 2015
MoneySupermarket: its pole-dancing builder was the second most read article on Campaign in 2015

Write now: The lost art of copywriting

Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gave his take on the state of copywriting in advertising today.

The piece included his tips on successful copywriting, along with the "difference between knowing your shit and knowing you’re shit".

MoneySupermarket follows 'epic strut' with pole-dancing builder

MoneySupermarket’s followed the "epic strut" ad with a pole-dancing builder, something to make everyone laugh out loud and wish they too could recreate the scene from Miley Cyrus’ Wrecking Ball video.

A view from Dave Trott: Content, content, content

When Dave Trott attended a roundtable discussion on content he asked for a definition. "By the time everyone had their say, I was none the wiser," he wrote.

Rugby World Cup 2015 ads: the best so far

The top ads for the Rugby World Cup 2015 included "Samsung school of rugby" starring Jack Whitehall and a host of England legends by BBH Sport. It’s a shame the ads didn’t help the England team’s performance.

Top 10 radio ads

The ads from 2012 include work for Anthony Nolan, Freeview and Weetabix.

Chris Moyles has his own Bittersweet Symphony in first TV ad for Radio X

The radio DJ returned to broadcast a breakfast show for Radio X, the rebranded XFM, in September and starred in a parody of The Verve’s Bittersweet Symphony music video.

Acclaimed director Frank Budgen dies

Frank Budgen, one of advertising's most celebrated directors, passed away in his sleep, aged 61, in November.

Watch: Tesco's new TV ads

Tesco launched its new campaign, bringing back the "every little helps" slogan in a bid to show people the extra services and deals its offers to customers.

The ads by Bartle Bogle Hegarty featured well-known TV actors Ruth Joned and Ben Miller, but went down like a lead balloon.

Christmas 2015 ads: the best so far

Campaign’s round-up of brands’ festive ads featured Edeka’s offering of an old man who fakes his death to bring his family together for Christmas, as well as favourites from John Lewis and Sainsbury’s.

'Comedy Dave' Vitty joins Stripey Horse production company

David Vitty, who performed as Comedy Dave on the 'Radio 1 Breakfast Show' with Chris Moyles, launched a production company in a bid to take on ad agencies.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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