Topless Rihanna ad escapes ban

A topless image of pop star Rihanna has escaped censure from the ad watchdog despite complaints that it contained sexual imagery and was inappropriate for display where children could see it.

Rihanna: her Live Nation poster ad is cleared by the ASA
Rihanna: her Live Nation poster ad is cleared by the ASA

The Advertising Standards Authority received two complaints about a Live Nation poster promoting a Rihanna concert, which featured on an Ocean Outdoor site close to the A40 and showed the star without a top.

Despite receiving two complaints that the ad contained sexual imagery and was not appropriate to be shown in places where children could see it, the ASA ruled the ad was not "overtly sexual

Although Rihanna was topless, her elbow and the ad’s text covered her nipples and the majority of her breast, and the ASA found the image portrayed confidence rather than being "sexually suggestive".

While the ASA understood some consumers would find the image distasteful, it ruled the ad was not in breach of the ad industry code, was not unsuitable for public display, and did not need a placement restriction.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave