Topman removes shirts 'glamourising' domestic violence

Topman has withdrawn two T-shirts from its stores after a Twitter backlash which claimed that the T-shirts' slogans were misogynistic and condoned domestic violence.

Topman T-shirts: withdrawn from stores after criticism
Topman T-shirts: withdrawn from stores after criticism

The text on one of the printed T-shirts read, "I’m so sorry, but", followed by a series of excuses including, "You provoked me", "I was drunk" and "I couldn’t help it".

The other T-shirt had the text, "Nice new girlfriend", followed by "What breed is she?" immediately underneath.

Topman, which is owned by the Arcadia group, received a barrage of criticism on social media sites, including a comment from Twitter user Sofia Farelli, who labelled the "What breed is she?" shirt "beyond disgusting."

A thread on Mumsnet called, "OMFG! Topman glamourising domestic violence" had received 68 posts at the time of writing.

Topman has apologised for any offence caused by the T-shirts and insisted they were designed to be "light-hearted". The retailer said in a statement: "Whilst we would like to stress that these T-shirts were meant to be light-hearted and carried no serious meaning, we have made the decision to remove these from store and online as soon as possible.

"We would like to apologise to those who may have been offended by these designs."

Arcadia-owned Topshop has received negative publicity of late, with allegations of tax avoidance.

Protest group UK Uncut has organised a number of protests in Topshop, including its flagship store on Oxford Street, which have caused the retailer to close the stores while the protestors were removed.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published