Topshop reimagines shopping as fashion playland with Twitter powered arcade

Topshop has reinvented its flagship Oxford Circus store as a 'playland' complete with inflatable toys and a giant 'tweet treats' vending machine.

Topshop: re-imagined as a giant arcade
Topshop: re-imagined as a giant arcade

The fashion retailer has transformed the store into a giant playland complete with a huge inflatable store frontage and a giant arcade claw that fills the entire store window.

The game is activated via Twitter with prizes up for grabs from make-up treats to a £500 shopping spree.

From today until Sunday 31 May, shoppers can get involved in a series of activities including a Zoltar 'fortune teller' who will read the 'fashion future', Pac Man and a Penny Pusher fairground game. The store will also give away Slush Puppies, popcorn, candy floss and ice cream sandwiches as part of the promotion.

Brand: Topshop

Creatives: Design by Rachel Thomas 


How behavioural economics was used to herd shoppers

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave