Tories condemn 'accidental' overspend by DSS

A new row over the Government's soaring advertising budget erupted

this week after the Department of Social Security admitted a blunder

that underestimated its spending by pounds 7 million.



The Tories accused Labour ministers of misleading Parliament in an

attempt to cover up a big hike in their spending ahead of the general

election expected next month.



Two months ago, the DSS said its ad budget for the financial year, which

ended in March, was pounds 11.3 million. It now admits the correct

figure is pounds 18.4 million.



Jeff Rooker, the social security minister, blamed the error on a lack of

co-ordination between separate DSS offices running different

campaigns.



He said: 'Everyone involved recognises the seriousness of this failing,

and officials are taking urgent steps to ensure a centralised process

for monitoring spend and compiling information in response to

Parliamentary questions is put in place as soon as possible.'



Rooker insisted: 'It was never my intention to mislead and I want to

assure you the accuracy of all information supplied by my department is

recognised as paramount by myself and my officials.'



David Willetts, the Tory spokesman on social security, attacked

ministers for allowing the mistake to happen and said that it raised

further questions about the use of taxpayers' money to promote Labour

policies in the election run-up.



'It is an admission that the Government has been seriously

underestimating the costs of DSS advertising,' Willetts said.



DSS campaigns in the past year include pounds 6.5 million on pensions

education, pounds 4.7 million on combating fraud and pounds 2.5 million

on the New Deal for lone parents.



The Tories unveiled a Yellow M poster on Wednesday (2 May) showing a

pregnant Tony Blair to illustrate what they called the Government's

'failure to deliver'.



News, p5.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).