Tories demand COI budget cuts

BIRMINGHAM - The Conservatives have called on the government to cut the COI's £150m adspend as part of series of belt-tightening measures to cope with the economic downturn.

Tories demand COI budget cuts

Addressing his conference in Birmingham, Shadow Chancellor George Osborne said: ‘The whole country is having to tighten its belt and save money. In the private sector, when times are tough, you take out the overheads; the consultants are sent packing and the advertising budget is cut. Government should do the same.'

Osborne pledged that a Tory administration would cap Labour's ‘wasteful consultancy and advertising bills'.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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