Tories hand digital account to LBi

LONDON - LBi has scooped the digital business for the Conservative Party as it builds it advertising strategy in the run-up to the General Election.

Tories...choose LBi for digital task
Tories...choose LBi for digital task

The agency will be responsible for all of the party's digital services including web development, online advertising and e-commerce.

The main focus of the work will be the development of online tools that will help Conservative supporters campaign and raise money for the candidates and their issues.

The first stage of this project will be launched at this year's party conference between Monday 5 and Thursday 8 October.

Jeremy Hunt, the Conservative online spokesman, said: "I'm delighted that the Conservative Party is working with LBi.

"This is an important partnership between the political party that is leading the way in its use of the internet, and an agency that is leading the way in the digital industry.

"We have been working on some very exciting plans together, as you'll be seeing over the coming weeks."

 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).