Tories ’Labour isn’t working’ judged the century’s top poster

The Conservative Party’s seminal ’Labour isn’t working’ has been voted Britain’s Best Poster of the Century by a jury of leading London creative directors, headed by Ron Brown, Abbott Mead Vickers BBDO’s head of art.

The Conservative Party’s seminal ’Labour isn’t working’ has been

voted Britain’s Best Poster of the Century by a jury of leading London

creative directors, headed by Ron Brown, Abbott Mead Vickers BBDO’s head

of art.



The Saatchi & Saatchi poster beat the First World War recruitment ad

’Lord Kitchener wants you’ into second place, with CDP’s Benson & Hedges

’pyramids’ in third.



The top ten also included Guinness ’for strength’, The Economist

’management trainee’, Health Education Council ’pregnant man’, Araldite

’sticks’, Ministry of War ’careless talk ...’, Benetton ’baby’, and

Wonderbra ’Hello Boys’.



The top ten will feature in Campaign’s 100 Best Posters of the Century,

published by Profile Books on 17 November. You can order your own copy

in advance from Campaign by calling Cheryl Woods on 020 8267 4647.



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