Torres and Rooney star in Nike film

LONDON - Nike is to air a Wieden + Kennedy London film featuring Wayne Rooney and Fernando Torres on TV tonight.

The activity promotes the sports and leisure giant's new T90 Laser III football boot.

The 'Hit the Target' ad sees Rooney take on an accuracy challenge as he attempts to score a goal without hitting a series of lasers controlled by Torres. The ad is set to a dubstep soundtrack from 16 Bit.

It was showcased on 'Soccer AM' on 16 January and will air in an ad break tonight during the second leg of the Carling Cup semi-final as Manchester United hosts Manchester City.

Nike created the ad to reflect "the cutting edge technology and innovation invested in the development of the boots".

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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