Tory chairman Grant Shapps under fire over 'beer and bingo' Budget 2014 ad

Conservative Party chairman Grant Shapps has caused controversy on Twitter by posting an ad boasting about measures in yesterday's Budget statement to cut taxes on bingo and beer duty.

Bingo tweet: posted by Conservative Party chairman Grant Shapps
Bingo tweet: posted by Conservative Party chairman Grant Shapps

Shapps tweeted the ad last night, stating: "Cuts bingo and beer tax helping hardworking people do more of the things they enjoy. RT to spread the word." The ad features the word "Bingo!" made with multi-coloured bingo balls.

It follows the announcement by Chancellor George Osborne yesterday that taxes on bingo halls would be halved from 20% to 10%, while there is to be a 1p cut in beer duty.

When speaking on the BBC’s Newsnight programme, Liberal-Democrat Treasury minister Danny Alexander commented that the ad was "rather patronising" and that it "demeans some sensible things in the Budget".

Critics of the ad have begun using the hashtag #LetThemEatBingo.

When asked about the ad, Osborne told the 'Today' programme on BBC Radio 4: "I think it’s very good that people know we’re helping the brewing industry and part of the Budget is about supporting jobs in Britain. These industries employ many thousands of people."

What marketers need to know about the Budget 2014 statement.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More