Toshiba 'light, lighter' by Grey London

Grey London has created its first TV campaign for Toshiba since winning the account in June last year.

Called "light, lighter", the campaign breaks this month and will air across Europe.

The ad focuses on Toshiba's brand positioning, which emphasises the company's historic track record in research and development.

Directed by Johnny Hardstaff, the campaign comprises three executions; a 60-second brand ad and a 40- and 20-second version.