Total Media appointed to develop CompareLegalCosts.com

CompareLegalCosts.com, the online legal cost comparison website, has appointed Total Media to expand the website.

Thomas Laranjo: managing director of Total Media
Thomas Laranjo: managing director of Total Media

The agency will be tasked with utilising a range of its marketing and communications services, including public relations, digital advertising and search.

CompareLegalCosts.com is thought to have a media and marketing budget of around £500,000.

Total Media will launch CompareLegalCosts.com to the market and help the company try and grow the number of customer inquiries made to its legal partners.

CompareLegalCosts.com's value proposition is in providing customers with fixed cost legal leads through its network of legal partners.

Once a customer has submitted an inquiry, they can expect up to five fixed quotes within 24 hours from solicitors and barristers in either their local area, city or nationally – depending on their requirements.

The service is free of charge and requires no obligation for users. Once a customer has submitted an inquiry they can expect up to five fixed quotes within 24 hours from solicitors and barristers in either their local area, city or nationally – depending on their requirements.

CompareLegalCosts.com aims to drive website traffic, generate customer leads, and maximise conversion rate and website discoverability.

Thomas Laranjo, managing director at Total Media, said: "The arguments in favour of taking a more holistic view of how campaigns are conceived and run is not new. Yet the lack of true integrated campaigns is testament that silo-driven thinking still persists. We have invested heavily in expanding our skills into other marketing and communications disciplines in the last couple of years.

Laranjo added: "The advantages to an agency are that you can provide more strategic and more impartial advice. The advantages to clients are that you can maximise their marketing impact and budgets. Ultimately, the winners will be those companies that think broadly and are future-facing."

The news comes shortly after Total Media won the Random House and Transworld Publishers online accounts. 

Follow Nick Batten on Twitter @NickBatten2


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).