'It's not luck' by VCCP London

Jobs website has launched its first TV advertising campaign in more than a decade.

The ads, created by VCCP London, feature household electrical goods discussing dream jobs and sharing career advice and will be shown in the North West of England.

The ads feature the tag line "It’s not luck, it’s", and follow a regional radio campaign using the same catchphrase.

The campaign was planned and bought by Interpublic media agency UM. Steve Vranakis, creative director at VCCP said:" We used objects to reflect an aspiration that we can all relate to, the desire to improve ourselves and get the type of job that we love, and do it with charm."