Tottenham Hotspur choose OgilvyOne

Tottenham Hotspur FC have hired OgilvyOne to handle the direct marketing for its corporate hospitality.

The agency was appointed without a pitch and is tasked with promoting the football club's hospitality facilities to companies that are not part of its membership programme.

OgilvyOne's first work will be a DM campaign explaining how corporate hospitality is a good way to cement relationships and network with existing and prospective clients.

The work will invite companies to sign up for the club's corporate sponsorship programme. It will include a data capture element, which will then be used for a customer relationship drive.

Mike Dodds, the managing director of OgilvyOne, said: "Spurs are at an exciting point in their history. Our team is relishing the chance to capitalise on the opportunities for corporate entertainment with one of the world's most famous football clubs."

Spurs' White Hart Lane ground plays host to 3,000 corporate hospitality guests at each match. It has 120 executive boxes, each of which can hold eight to 20 seats.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).