Toumazis to head Emap broadcast sales house

Emap Radio is to set up its own broadcast sales house, selling advertising for its radio and TV interests, and has hired the former Eurosport sales chief, Tom Toumazis, to head the operation.

Emap Radio is to set up its own broadcast sales house, selling

advertising for its radio and TV interests, and has hired the former

Eurosport sales chief, Tom Toumazis, to head the operation.



The move comes in the wake of Capital Radio’s takeover of Virgin Radio

earlier this month. Emap’s national sales are handled by the

Capital-owned, Media Sales and Marketing, but MSM is to be

disbanded.



Capital is in the throes of establishing its own sales team (see story,

page 5).



Emap Broadcast Sales is likely to be fully operational before the MSM

contract formally expires next February. The new company will pull

together airtime sales, sponsorship and promotions for all Emap-owned

radio stations as well as for its cable TV music station, The Box.



Toumazis will take over as the managing director of Emap Broadcast Sales

at the beginning of June. Tim Schoonmaker, the chief executive of Emap

Radio, said Toumazis’s track record in TV sales would prove invaluable

in establishing an effective sales team.



Schoonmaker added: ’We aim to be a youth media company, developing media

for that age group, whatever the distribution method.’



Toumazis said his experience in added-value sales propositions,

packaging up sponsorship, promotions and airtime, would help Emap to

offer advertisers the chance to talk to young people in a different

way.



Toumazis will head a team of up to 60 people, based in central

London.



While some staff are likely to come from the fallout at MSM, Toumazis

said he would be recruiting the best sales talent from a range of media.