Tour de France's yellow jersey appears in colourful TfL posters

The yellow jersey that has become synonymous with the Tour de France cycling race features prominently in a colourful poster campaign with the strapline "Attention! Le Tour de France!"

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Posters are designed to prepare the city for the arrival of the cycling event that will hit the streets of London on Monday 7 July.

Brand: Transport for London (TfL)

Client: Miranda Leedham, head of marketing operations at TfL

Agency: M&C Saatchi

Creative: Grant Parker

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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