Tourism Australia has unveiled a £19.5m international marketing campaign featuring a 90-second commercial created by film director Baz Luhrmann, inspired by his forthcoming blockbuster 'Australia'.
The 90-second stand-alone film takes its cue from Luhrmann's epic, which stars Nicole Kidman and Hugh Jackman, and is to be released worldwide this December. The film tells the story about a woman who loses her sense of self, but finds adventure and romance when she comes to Australia.
The ad was conceived by Luhrmann, who directed 'Romeo + Juliet' and 'Moulin Rouge!'. It was directed by four-times Australian director of the year Bruce Hunt, with production handled by Luhrmann's company Bazmark in association with production company Revolver. The music for the ad was composed by Elliott Wheeler, from Nylon Studios.
Tourism Australia will also launch a campaign around the time of Australia's release to leverage its tie-up with the movie.