Tourism Ireland 'escape the madness' by Publicis London

Tourism Ireland is launching an online film that aims to position Ireland as the antidote to the chaos on London transport this summer.

The film, by Publicis London, features the actor Chris O’Dowd and pits two friends against each other in a race: one is flying to Ireland; the other is commuting to the office.

It was created by Ed Robinson and Dave Sullivan, and directed by Pat Holden through Crossroads Films.