Tower block becomes pint in new Guinness ad

LONDON - Guinness has transformed a skyscraper into a giant pint for its latest TV spot.

The ad, created by Irish International BBDO, was directed by Peter Thwaites.

Brand Guinness Ireland
Titles Light Show
Director Peter Thwaites
Producer Anna Hashmi
Director of Photography Alwin Kuchler
Agency Irish International BBDO
Creative Director Mal Stevenson
Art Director Catherine Lennon
Copywriter Sophie Farquhar
Concept Jason Haynes & Catherine Lennon
Service company Sofa, Prague
Editor Rick Russell @ Final Cut
Post production The Mill
Music Alpha 4 by Soundtree Music
On air 29 July 2008

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).