AdvertiserChris Payne, deputy head of communications, Tower Hamlets Borough
AgencyAbbott Mead Vickers BBDO
ExposureUnited Kingdom and Europe
Abbott Mead Vickers BBDO has launched a hard-hitting new ad campaign for Tower Hamlets Borough Council, in a bid to persuade young residents not to carry knives.
The 50-second execution is based on research revealing that you are more likely to be wounded by your own blade if you carry a knife.