Toy Options sounds Jaffe Keating alarm over redundancies

Toy Options is reviewing its creative business out of Jaffe Keating because of what the client says have been redundancies on its account team.

Toy Options is reviewing its creative business out of Jaffe Keating

because of what the client says have been redundancies on its account

team.



Confirmation of the switch comes amid reports that the agency, rocked by

the loss of its #4 million Waitrose business a year ago, is cutting

staff and slashing overheads to secure its future.



Jon Diver, marketing director of the branded and licensed toy

distributor, said: ’The agency has made no statement to us about its

position but we are reviewing because account handlers on our business

have been made redundant.’



Meanwhile, speculation is rife about the futures of Paddy Keating, the

agency’s creative chief, Ann Murray Chatterton, the joint chairman, and

Lucy Walworth, another director, who were all said to be ’pursuing their

own interests’.



But Mike Wisgard, chief executive of ATW, the Jaffe Keating parent

company, insisted that all the senior staff at the #20 million-billing

agency remained and that the only recent departures had been a couple of

junior staff.



’We’ve kept going,’ he said.



He also denied that the agency was looking for an imminent move out of

its offices in London’s Long Acre.



The reports follow a difficult period for the agency after it lost

Waitrose in December last year to Banks Hoggins O’Shea.



Jaffe Keating was born in May 1997 when ATW merged its above-the-line

agency, Little Leighton Sobczyk, with its design and through-the-line

subsidiary, Jaffe.



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