Toyota Corolla\Saatchi & Saatchi

We like this spot from Saatchi & Saatchi a lot. With a touch of Ang Lee's 'The Ice Storm', it perfectly recreates those apparently commonplace 70s-style "key parties" -- where swinging couples hook up with other partygoers by choosing car keys from a lucky dip. First we have a man walking upstairs with a drop-dead-gorgeous woman, but as it comes time to pair up with the plus-size chick every man in the room stands up when they see she has the keys for the new Toyota Corolla in her hands. The spots were written by Hugh Todd and art directed by Adam Scholes. Direction was by Matthias Van Heinegen through Outsider. Media planning and buying is by ZenithOptimedia.


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