Toyota to create crowdsourced band with #FeelingTheStreet campaign

Toyota is asking fans to vote for guitar, keys, vocal and percussion musicians to create a crowdsourced band as part of a digital campaign.

Toyota: band will comprise of musicians voted in by fans
Toyota: band will comprise of musicians voted in by fans

The car manufacturer has rolled out a campaign with the hashtag #FeelingTheStreet to find buskers from around the world to perform in a six-piece band.

Street musicians can upload clips of original performances to an online hub to enter. Consumers can then vote for their favourite performers by tossing a virtual coin in the busker's virtual hat over the next nine weeks.

The idea, Toyota said, is designed to highlight that the car brand "shares the street" with some of the world's most talented musicians. 

The winning band will travel to New Zealand this summer to tour the country with live performances. Six 'roadies' will also win the chance to travel with the band.

Brand: Toyota


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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