Toyota Europe "Safe and sound" by Saatchi & Saatchi

Saatchi & Saatchi's last major work for Toyota is a mobile app that threatens to embarrass teenagers into driving safely.

The app blocks calls and social media notifications with a "do not disturb" feature that is activated via Google Maps when the car moves faster than 9mph. It also syncs the parent and child’s Spotify accounts, so that the parent’s playlist will suddenly kick in if a young driver touches their phone or exceeds the speed limit. The "Safe and Sound" campaign was written by Victor Morón and Alex Sattlecker, and art directed by Jose Hernandez and Linda Weitgasser at Saatchi & Saatchi London. The online film was directed by Kirkland & Rafalat through Rumble. 

Credits

Client
Advertising agency
Chairwoman and global CCO
Executive creative director, Toyota Europe
Executive creative directors
Head of design
Senior designer
Planner
Agency producer
Production company
Producer
Post-production company
Audio post-production company
Digital company
Digital producers
Digital account handler
Market
Exposure
PR