Toyota Motor Europe claims in its latest campaign that buying one of the company's hybrid cars will make you enjoy driving again. Saatchi & Saatchi created the work, which is based on Toyota-funded research that found hybrid cars have a calming influence on drivers. The agency produced an online film that shows agitated people driving through an Italian city, comparing it with footage of the same motorists becoming serene behind the wheel of a Toyota hybrid car. It was written by Dan Rutherford, art directed by Bruno Di Lucca and directed by Nic Bello through Akita Film.
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