Toyota Germany moves $70m into APL's Change agency

- Toyota Germany has moved its $70 million (£42 million) creative account into the Ammirati Puris Lintas-owned Change Communications, without a competitive pitch.

- Toyota Germany has moved its $70 million (£42 million) creative account into the Ammirati Puris Lintas-owned Change Communications, without a competitive pitch.

The business had been handled by FCA!BMZ, Dusseldorf, which had held the account for more than a decade.

Toyota is understood to have talked to a number of shops before appointing the Frankfurt based Change, which had previously been known as Ammirati Puris Lintas, Frankfurt.

The decision does not affect the media planning and buying business that remains with FCA!BMZ's sister company, More Media.

The win is a fillet for Change, which lost the German Rover account last summer when the business moved to Gramm.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).