Toyota launches Social Snap Shot app for the busy

Toyota has launched an HTML 5 app that helps users create a snapshot of their Facebook activity, as part of the car brand's 'Outsmart Life' campaign for its Yaris model.

Toyota: rolls out its Social Snap Shot app
Toyota: rolls out its Social Snap Shot app

The Social Snap Shot app, created by Glue Isobar, is designed for time-poor people with busy social lives, giving them an infographic-style video of highlights from Facebook, including news feed updates, videos, photos, events and birthdays.

The app has been optimised for the iPad and iPhone, features Toyota branding, and opens with a clip of the car.

Lisa Fielden, brand and digital marketing manager at Toyota, said: "The Social Snap Shot is a fantastic way to engage our young target audience, capturing their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris promise to help them outsmart life's daily challenges."

Toyota unveiled its 'Outsmart Life in a Yaris' campaign in August.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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