Toyota 'the smart money's on Yaris' by Saatchi & Saatchi

Toyota is launching a series of pop-video-inspired ads as part of its campaign for the next-generation Yaris.

The campaign is intended to give the Yaris a new image that will challenge consumer perceptions and reach an audience of 20- to 30-year-olds. The spot fuses music video with animation.

The spots were written and art directed by Rob Potts and Andy Jex, and directed by Jonas & Francois through Riff Raff Films.


Creative partners
Creative director (toyota europe)
Art director
Media buying agency
Media planner
Production company
Exec producer
Post-production company
Audio post-production company
Natalie Melder 0207 462 7576

Featured in this story

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.