Toyota's 'hyper-targeted' Facebook ads know what interests you

More than 100 videos with James Marsden form tailored combinations for each profile

James Marsden carries on a baffling conversation with an overly intense voiceover in the latest Toyota broadcast spot from Saatchi & Saatchi LA. But the real story here is the "hyper-targeted" Facebook ads. To create them, Saatchi filmed more than 100 short clips centered on different hobbies. ("James Marsden appreciates your love of technology!") Depending on the interests listed in the user’s profile, three different clips combine to make a single spot. Saatchi partnered on the project with Cloneless Media, a Portland, OR, VFX and production shop that specializes in rapid post-production.