TRACKS OF THE MONTH: Carlsberg - Football Agents

For a man whose degree dissertation was 'Darling, They're Playing our Ad', it's little wonder that Jonathan Tester's career took the direction it did. At present, he is synchronisation manger at Bucks Music Group. Artists published include David Bowie, Marc Bolan, Public Enemy, and Matthew Herbert.

"With the track 'You're So Pretty, We're So Pretty' by the Charlatans, this commercial brings back painful memories of a NABS five-aside tournament, in which my air shot would have turned Michael Jordan green with envy. The track works on several levels. The lyrics support the action of the film without being tenuous and the line 'Show Me The Money' is a neat allusion to 'Jerry Maguire'. Tim Burgess' vocal adds an air of cool arrogance that mirrors the wannabe superstar."

Product/client: Carlsberg

Agency: Saatchi & Saatchi

80 Charlotte St

London W1A 1AQ

UK

T: +44 20 7636 5060

F: +44 20 7637 8489

Creative Director: Tony Granger

Agency Producer: Manuela Franzini

Art Director: Antony Nelson

Writer: Mike Sutherland

Production company: Godman

75 Wardour St

London W1F OTG

UK

T: +44 20 7287 6755

F: +44 20 7287 6756

email: jg@godman.co.uk

Director: Vaughan Arnell

Producer: Jason Kremer

Director of Photography: Denis Crossan

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF

UK

T: +44 20 7468 1000

F: +44 20 7468 1001

email: amanda@smoke-mirrors.co.uk

Editor: John McManus;OBE

Music: 'You're So Pretty, We're so Pretty'; The Charlatans; Warner

Chappel

Flame Artist: Tony Lawrence

Sponsored by BMG Records - Check out our Spring releases at www.bmgcommercial.com.

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