Trade body aims to promote profession of creative services

Creative services personnel are reviving their trade association in a bid to raise the profile of their profession.

Creative services personnel are reviving their trade association in

a bid to raise the profile of their profession.



Originally set up more than 30 years ago, the Advertising Agency

Production Association re-formed as the Creative Services Association

and had lain dormant until a letter printed in Campaign prompted

creative services staff to kick-start a membership recruitment

drive.



The association will provide training, education and a social diary for

creative services staff and is being spearheaded by Jason Rowe, the

creative services director of Duckworth Finn Grubb Waters, Michael

Smith, the creative services director of RPM3, and Steve Grange,

creative services manager of McBains.



Rowe, who takes on the title of chairman, said: ’There’s a shortage of

trained people coming into creative services, which has changed

dramatically since the CSA was first set up. We want to develop a new

type of creative services person who is keen to learn. There’s never

been an association where experiences could be shared. ’



The training and education side of the renamed CSA 2000 will be

co-ordinated by Smith, who is hoping to organise sessions on all

creative services techniques and technologies.



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