Creative services personnel are reviving their trade association in
a bid to raise the profile of their profession.
Originally set up more than 30 years ago, the Advertising Agency
Production Association re-formed as the Creative Services Association
and had lain dormant until a letter printed in Campaign prompted
creative services staff to kick-start a membership recruitment
The association will provide training, education and a social diary for
creative services staff and is being spearheaded by Jason Rowe, the
creative services director of Duckworth Finn Grubb Waters, Michael
Smith, the creative services director of RPM3, and Steve Grange,
creative services manager of McBains.
Rowe, who takes on the title of chairman, said: ’There’s a shortage of
trained people coming into creative services, which has changed
dramatically since the CSA was first set up. We want to develop a new
type of creative services person who is keen to learn. There’s never
been an association where experiences could be shared. ’
The training and education side of the renamed CSA 2000 will be
co-ordinated by Smith, who is hoping to organise sessions on all
creative services techniques and technologies.