Trading places: this week's people moves

There's a creative loss for Fallon, while Volvo gains a global marketer and Global Radio hires ITV's former commercial chief, in BR's round-up of the industry moves in advertising, marketing and media.

Juan Cabral
Juan Cabral


Juan Cabral
, Fallon's renowned creative partner, is leaving the agency to become a full-time commercials director. Cabral will be represented by the production company MJZ and will be based in Argentina. His decision to break ties with Fallon follows his move back to his home country in September 2008. Since then he has been working with the agency on a part-time basis. (Campaign)

Nigel Roberts, CHI & Partners creative director and partner, is leaving the agency to join Leagas Delaney as the creative director of its London agency. Roberts is returning to the agency where he made his name at the end of the 90s with work for clients including The Guardian. In his new role Roberts will report to Tim Delaney, executive creative director and chairman, and work across the agency's client list, which includes Glenfiddich and Dyson. (Campaign)

David Alberts, the former chairman and executive creative director of Grey London, has joined the crowdsourcing company MoFilm as its first chief creative officer. Alberts left Grey London in 2008 to launch the social collaboration company What On Earth Is Going On?. He will take up the role immediately and will be responsible for helping to curate and define MoFilm's creative direction. (Campaign)

Wieden+Kennedy has hired Gavin Gordon-Rogers, the former Agency Republic executive, as an interactive creative director. Gordon-Rogers will report to his fellow interactive creative director, Andy Cameron, and the executive creative director Tony Davidson. He will work across all W+K clients and take on responsibility for building the agency's ability to create work "with digital and social media at its centre". (Campaign)


has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely. Monturo, who joins from his position as executive director at Miami-based agency La Comunidad, will take on the role of vice-president for global marketing at Volvo Car Corporation. He will be based at the Swedish marque’s Gothenburg headquarters. (Marketing)

TripAdvisor, the customer review travel site, has appointed Hotwire marketing executive Barbara Messing as its chief marketing officer. Messing will be responsible for all consumer marketing activities at TripAdvisor, including brand development and experience, customer relationship marketing and mobile partnerships. She will replace Christine Peterson, who has been promoted to president of TripAdvisor for business, and will report directly to the founder and chief executive of the company, Steve Kaufer. (Marketing)

Channel 5 has appointed former MTV marketing director Zoe Harris to the new role of controller of marketing. Harris will be responsible for on- and off-air marketing as well as consumer PR and heading up the channel's creative teams. Specially, Harris will have a remit to broaden the channel's appeal and better compete against other commercial rivals, and make better use of the Richard Desmond-owned group's portfolio of media assets, which includes the Daily Express and celebrity magazines OK! (Marketing)

Former British Army marketing director Mark Bainbridge has been appointed as non-executive director at The Big Shot marketing agency. Bainbridge will join the executive board, which will now be four-strong, as its only non-executive director and the appointment has been made as the agency bids to up its client roster. Bainbridge currently runs the marketing consultancy Bainbridge Cooper Associates. (Marketing)

Unilever has promoted Luis Di Como to the position of senior vice-president for global media, replacing Laura Klauberg, who is leaving the role at the end of March. Di Como, currently vice president media Americas, will be replaced by Rob Master, who is being promoted from his position as vice president media North America. Di Como will report directly to Keith Weed, chief marketing and communications officer. (Marketing)


The WPP media agency Maxus has appointed Kirsten Miller to the newly created role of digital client director. Miller, who joins from Starcom where she was the digital director, previously worked at i-level as the client director on Orange. The appointment sees her reunited with the Maxus digital strategy director, Tom Dunn, who also previously worked at i-level. (Campaign)

Glam Media, operator of women's website network, has ramped up its UK creative commercial team following its global sales expansion. The network has appointed Tony Mehmet, Ebookers' head of advertising operations for Europe, in a similar role. Sam Peliza joins as project manager from sales house ids, where she was ad sales project manager, while Aicha Srour takes up the position of sales manager. (Media Week)

Gary Digby, the former ITV commercial director who left ITV as part of a restructure last month, has resurfaced at the commercial radio group and Capital FM owner Global Radio as a consultant. It is understood that Digby has started working with Global Radio's commercial team on a project basis, and has scheduled meetings with each of its account directors. (Campaign)

Outdoor media company Clear Channel has promoted Caroline Francis and Debbie Harrison to group head roles in the national sales team. Reporting to sales controllers Cennydd Roberts and Simon Wardell respectively, Harrison and Francis will work closely with agencies and their clients to drive revenues. Francis will continue working with Starcom and GroupM agencies and Harrison will manage relationships with Aegis, Omnicom, Havas, ZenithOptimedia and Walker. (Media Week)

Children's broadcaster Nickelodeon has appointed Mark Kingston to the post of vice-president of Europe licensing. As part of the newly created position, Kingston will be responsible for establishing, building and successfully managing Nickelodeon’s European branded products. In addition, Jason Easy has been named senior retail manager for the network in the UK. (Media Week)

Senior vice-president of AOL Europe Kate Burns is joining Addictive Interactive as a non-executive board director. Burns will advise Addictive Interactive on business strategy and market development for its social loyalty platform, BeAddictive. She will keep her role at AOL Europe. BeAddictive has more than 500,000 registered users to its loyalty scheme, which launched in 2004 with the creation of Addictive Interactive. (Brand Republic)

ITV has hired Richard Williams for the newly-created position of controller for multi-platform commissioning and digital content. He will report to Robin Pembrooke, managing director of ITV Online and On Demand, and Peter Fincham, ITV director of television. Williams will be "responsible for implementing a strong collaborative approach to commissioning ITV digital content ," according to the broadcaster, and will "play a key role in shaping ITV's digital consumer proposition in order to increase audience engagement." (Media Week)