Transport for London has launched a campaign to reduce the number of motorcycle collisions in the capital. The work, by M&C Saatchi, runs across cinema, video-on-demand and radio, and features a motorcyclist saying how he would like to be at home or in the pub. It is then revealed that he has been in a collision and is receiving emergency treatment. The endline is: "Think! Don’t ride too fast." The ad was written by Orlando Warner, art directed by Joe Miller and directed by Andy McLeod through Rattling Stick.