Transport for London gears up for £6m creative review

Transport for London is conducting a statutory review of its £6 million ad account, currently held by M&C Saatchi.

TfL is about to start approaching agencies with the brief, which includes street management, the Public Carriage Office, congestion charging and London buses. While it does not control London Underground, TfL also handles marketing for the Tube.

M&C Saatchi has worked on the business for the past four years. One of its current campaigns focuses on teenage road safety using the line: "Don't die before you've lived." Other high-profile TV campaigns have encouraged Londoners to take the bus and Tube.

Chris Townsend, TfL's director of group marketing, will be handling the pitch, but was unavailable for comment.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).