Transport for London 'the bike films' by Drum PHD

Transport for London has launched a series of films starring Edith Bowman and Dermot O'Leary to promote the benefits of cycling in London following the launch of Mayor Boris Johnson's Barclays Cycle Hire and Barclays Cycle Superhighway schemes.

The films, created by Drum PHD, are soundtracked with the latest single from the new Mark Ronson album, 'The Bike Song'.