Trash Media, the company specialising in putting ads on rubbish
bins, has signed a pounds 1.3 million deal with Roadchef.
Trash Media will supply bins to 27 Roadchef sites nationwide for the
next five years, and will sell space on the bins to advertisers.
Mike McWatt, commercial manager at Roadchef, said: ’We have monitored
the effect of ambient advertising on our sites and it has a positive
effect on retail sales. The media bin is proving to be an effective
Trash Media has the rights to put ad panels on 32,000 bins across the
UK. Welcome Break, Whitbread Inns, Little Chef and Travelodge have all
signed up with the company. Local authorities representing 40 towns and
cities nationwide have also given Trash Media the rights to sell space
on their bins.
Anthony Clews, Trash Media’s chief executive, said: ’Our street
locations have a broad appeal, while our corporate partnerships ensure
brand marketers benefit from high-profile exposure to specific target