Trash Media and Roadchef link up to put ads on bins

Trash Media, the company specialising in putting ads on rubbish bins, has signed a pounds 1.3 million deal with Roadchef.

Trash Media, the company specialising in putting ads on rubbish

bins, has signed a pounds 1.3 million deal with Roadchef.



Trash Media will supply bins to 27 Roadchef sites nationwide for the

next five years, and will sell space on the bins to advertisers.



Mike McWatt, commercial manager at Roadchef, said: ’We have monitored

the effect of ambient advertising on our sites and it has a positive

effect on retail sales. The media bin is proving to be an effective

platform.’



Trash Media has the rights to put ad panels on 32,000 bins across the

UK. Welcome Break, Whitbread Inns, Little Chef and Travelodge have all

signed up with the company. Local authorities representing 40 towns and

cities nationwide have also given Trash Media the rights to sell space

on their bins.



Anthony Clews, Trash Media’s chief executive, said: ’Our street

locations have a broad appeal, while our corporate partnerships ensure

brand marketers benefit from high-profile exposure to specific target

markets.’



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