Trash Media set to supply 500 bins to northern councils

Trash Media, the company that places ads on rubbish bins, has signed contracts to supply its ’media bins’ to local authorities in Salford and Bradford.

Trash Media, the company that places ads on rubbish bins, has

signed contracts to supply its ’media bins’ to local authorities in

Salford and Bradford.



The bins, which each carry four advertising panels, will be distributed

to 500 sites across the two districts.



Trash Media will supply the bins free of charge and hand a cut of

advertising revenue to site owners in return for the use of the

sites.



Anthony Clews, chief executive, commented: ’This contract represents

another move towards our goal of having 26,000 panels installed by March

2002.’



Advertisers to have signed up with Trash Media include Walker’s,

Coca-Cola, Burger King, Camelot and Kit-Kat.



Sites already secured include Welcome Break, Little Chef, Travelodge and

Whitbread. Clews added that there has also been significant interest

from dotcoms, particularly at Welcome Break locations where internet

access is available.



Trash Media first introduced its bins at the end of November last

year.



So far the company has signed contracts with representatives of more

than 40 cities and is in discussion with ’well in excess of that

number’.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).