TRAVEL AND LEISURE 04: SAS - Backpacker

As the camera pans on this slice of Hollywood thriller-like action, it's easy to forget that you are watching an ad for air travel. A neatly edited number that opens with a man being beaten up with a baseball bat. Enter a groovy backpacker who strolls into the shop and bravely fights off the criminal. Yet, in a cruel twist of fate, she is accused of the crime herself.Time to make a run for it and book the next flight home on SAS. A refreshing departure for traditional airline advertising.

Sweden

Product/client: SAS Youth

Agency: Lowe Brindfors

PO Box 6518

Sparvagnshallarna

Birger Jarlsgatan 57a

113 83 Stockholm

Sweden

T: +46 8 5662 5500

F: +46 8 5662 5700

email: mark.baughen@lowebrindfors.se

Agency producer: Mark Baughen

Art director: Mitte Blomqvist

Writer: Bjorn Hjalmer

Production company: Academy Film Productions

26 West 17th Street

New York 10010

New York

USA

T: +1 212 944 0003

email: afbalto@aol.com

Director: Nick Gordon

Producer: Mark Whitton-Williams

Director of photography: Alwin Kuchler

Post-production company: The Quarry

26-28 Brewer St

London W1R 3FW

UK

T: +44 20 7437 4961

F: +44 20 7437 1491

Editor: Joe Parsons

Flame artist: Marcus Moffatt

Sound design: Pete Raeburn; Sound Tree