TRAVEL AND LEISURE 05: Welsh Tourist Board - Dog, What I Did ...

There are few who would rank Wales as the most idyllic of holiday destinations but these ads successfully convince us otherwise. They brilliantly capture the size and beauty of the nation, uncovering its surprising secrets using a combination of breathtaking images and humour. The beach scenes are reminiscent of the Caribbean rather than the British Isles and unbelievably, have not been doctored in post. The amusing stories involving the exhausted dog and enthusiastic child also serve to make the ads more relevant and appealing.

United Kingdom

Product/client: Welsh Tourist Board

Agency: Red Cell Global Headquarters

18 Grosvenor Gardens

London SW1W 0DH

UK

T: +44 20 7824 7890

F: +44 20 7824 7891

email: challenge@redcellnetwork.com

Creative Director: Simon Frank

Art Director: Jeremy Watson

Writer: Ian Crawley

Agency Producer: Eileen Quirke

Production company: Garretts

8 Great Titchfield St

London W1P 7AA

UK

T: +44 20 7580 6452

email: commercials@garrets.co.uk

Director: Carl Le Blond

Producer: Hans Elias

Director of Photography: Jake Polonsky

Post-production company: VTR

64 Dean St

London W1V 5HG

UK

T: +44 20 7437 0026

F: +44 20 7439 9427

email: info@vtr.co.uk

Editor: Ray Stevens; Boomerang

Flame Artist: Truss

Music: Big Country; Warner