Travel should be memorable, says Virgin Atlantic marketing boss

Digital communication is no substitute for human connection through travel, according to Simon Lloyd, marketing director at Virgin Atlantic.

Lloyd explains how his personal passion for travel impacts his approach to marketing one of the world's most famous airlines.

Watch the video interview above and read the full profile feature in this week’s issue of Marketing or online at marketingmagazine.co.uk.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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