Travel should be memorable, says Virgin Atlantic marketing boss

Digital communication is no substitute for human connection through travel, according to Simon Lloyd, marketing director at Virgin Atlantic.

Lloyd explains how his personal passion for travel impacts his approach to marketing one of the world's most famous airlines.

Watch the video interview above and read the full profile feature in this week’s issue of Marketing or online at marketingmagazine.co.uk.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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