Travelex hires M&C Saatchi to handle its pounds 5m account

M&C Saatchi and its Walker Media associate have been picked to handle the account of Travelex, the global travel money provider, with a brief to extend its appeal to corporate customers, such as banks and business travellers.

M&C Saatchi and its Walker Media associate have been picked to handle the account of Travelex, the global travel money provider, with a brief to extend its appeal to corporate customers, such as banks and business travellers.

The appointment - backed by a reported budget of more than pounds 5 million - comes in the wake of Travelex's pounds 440 million acquisition of Thomas Cook's financial services unit.

M&C Saatchi, awarded the creative assignment without a pitch, is currently working on a campaign likely to break in early summer using international and in-flight media as well as airports.

Lida, the M&C Saatchi direct marketing subsidiary, will also work on the initiative along with Smith & Milton, the agency's brand identity associate, which is developing an integrated solution for the Thomas Cook and Travelex brands.

Travelex is best known for its airport-based kiosks across four continents, but the company is looking to expand its foreign payment services to corporate customers.

Travelex was founded in 1976 by Lloyd Dorfman, its chairman and chief executive. Since then it has grown from a single bureau de change outlet based in London to a network that comprises more than 500 outlets.

Tim Duffy, the M&C Saatchi managing director, said: 'The advertising will present Travelex as a major success in the business field. The trick is to do it in a way that will also appeal to frequent business travellers.'



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).