Traveller’s Lowe becomes associate publisher of Vogue

Conde Nast Traveller associate publisher Kate Lowe is to be the new associate publisher of Vogue, replacing Tess Macleod-Smith.

Conde Nast Traveller associate publisher Kate Lowe is to be the new

associate publisher of Vogue, replacing Tess Macleod-Smith.



Vogue publishing director Stephen Quinn revealed he had been inundated

with applications for the position after Media Business broke the news

of the vacancy last month.



The position is considered to be one of the most sought after in

magazine publishing.



Insiders say Quinn wanted to appoint Lowe without looking externally but

managing director Nicholas Coleridge urged him to extend his search.



Quinn said he was thrilled to appoint Lowe, who left Vogue for Conde

Nast Traveller in 1998, after reviewing ’an impressive list of 20 senior

ad directors from quality magazines’.



Quinn added: ’Kate is exceptionally bright, confident, glamorous and a

great presenter. She cried a little when she left Vogue but I assured

her this job would come her way again.’



Lowe said she was excited to be returning to Vogue at a time when it is

facing new competitive threats. ’Traveller was a great learning curve

and has made me more of an all-rounder,’ she said.



She revealed that Vogue has invested pounds 100,000 in a fashion and

beauty survey that will be available in time for the autumn selling

season. This will be Vogue’s key weapon in its fight to maintain

yields.



Lowe’s remit is to develop the magazine’s beauty category. She added

that Vogue’s advertising page target for next year has increased from

1,900 to 2,000 pages.



Vogue has also announced the promotion of ad manager Rachel Reavley to

advertisement director.



Separately, Conde Nast Traveller publishing director Debbie Gresty has

announced her retirement. Sources revealed that several publishers at

the National Magazine Company have shown interest in the position.



Meanwhile, Macleod-Smith has poached Sallie Berkerey, a rising star and

senior account manager on Vogue, to be her commercial manager at

Smove.com, the online property portal.



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