Conde Nast Traveller associate publisher Kate Lowe is to be the new
associate publisher of Vogue, replacing Tess Macleod-Smith.
Vogue publishing director Stephen Quinn revealed he had been inundated
with applications for the position after Media Business broke the news
of the vacancy last month.
The position is considered to be one of the most sought after in
Insiders say Quinn wanted to appoint Lowe without looking externally but
managing director Nicholas Coleridge urged him to extend his search.
Quinn said he was thrilled to appoint Lowe, who left Vogue for Conde
Nast Traveller in 1998, after reviewing ’an impressive list of 20 senior
ad directors from quality magazines’.
Quinn added: ’Kate is exceptionally bright, confident, glamorous and a
great presenter. She cried a little when she left Vogue but I assured
her this job would come her way again.’
Lowe said she was excited to be returning to Vogue at a time when it is
facing new competitive threats. ’Traveller was a great learning curve
and has made me more of an all-rounder,’ she said.
She revealed that Vogue has invested pounds 100,000 in a fashion and
beauty survey that will be available in time for the autumn selling
season. This will be Vogue’s key weapon in its fight to maintain
Lowe’s remit is to develop the magazine’s beauty category. She added
that Vogue’s advertising page target for next year has increased from
1,900 to 2,000 pages.
Vogue has also announced the promotion of ad manager Rachel Reavley to
Separately, Conde Nast Traveller publishing director Debbie Gresty has
announced her retirement. Sources revealed that several publishers at
the National Magazine Company have shown interest in the position.
Meanwhile, Macleod-Smith has poached Sallie Berkerey, a rising star and
senior account manager on Vogue, to be her commercial manager at
Smove.com, the online property portal.