Trebor puts Mother on roster to rebuild Extra Strong brand

Trebor Bassett has appointed Mother to create a campaign for one of its flagship brands, Extra Strong Mints.

Trebor Bassett has appointed Mother to create a campaign for one of

its flagship brands, Extra Strong Mints.



The appointment ends WCRS’s monopoly of Trebor Bassett’s advertising

roster. Mother will work with Motive, Trebor Bassett’s sole media

agency, on the development of the new campaign.



Louise Cooke, marketing controller of Trebor Bassett, said: ’We want to

expand our agency base to put a renewed focus on our brands. Mother was

recommended as having an innovative approach.’



It is less than two years since WCRS relaunched Extra Strong Mints,

backed by a pounds 2 million spend.



Robert Saville, founder of Mother, said: ’I remember the Trebor Extra

Strong campaign from when I was a kid. I’ve hardly been aware of it

since.



We’ve now got the job of dusting it down and producing communications

that renew its fame.’



WCRS remains the agency of record for Jelly Babies, Liquorice Allsorts,

Maynards Original Wine Gums, Fruitang and Softmints.



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