Trident 'mess with your head' by JWT London

JWT has created the second ad in Trident chewing gum's "Mess with your head" campaign.

The 20-second spot, for Trident Splash, constructs a metaphor for the experience of chewing Trident gum.

It features a gum-chewing young woman in an airport queue, whose mind takes her to an imaginary world where she experiences a surreal adventure with synchronised swimmers, a performing sea-lion and a spacehopper ride through a fifties B movie set.

She jolts back to reality as her spacehopper explodes, squirting green liquid all over the screen.

The ad closes with the campaign endline: "Mess with your head".